Baltic Tours is a professional travel agency in Lithuania, working for more than 26 years. With all the experience this agency has gathered over the years, it always can offer its clients the best prices and can guarantee an enjoyable experience.
We were asked to remake their old website and to renew their search platform to ensure a better user experience. We analyzed the old website of Baltic Tours, examined the whole user interface and worked together on creating a new and better platform.
For us the biggest task was to analyze the old website and to see how we can improve user experience. We looked at many other competitors and tried to think of something that would be different and useful. During this process, we realized that many people plan their vacations way in the future and prefer some months over the others, so we integrated a filter based by season and month, to make the search much easier. This makes the whole planning much faster since you can see which months or seasons have the best deals.
We knew that the most important thing about the website are the various deals, so we kept the design really minimalist and easy. We emphasized the season/month filter and the best trips at the moment, making sure that the design isn't too flashy and serves just as a pleasant background.